What Makes You, You.

Fast forward to me now having owned multiple businesses, and that one experience still shapes the way I interact with my competitors and customers every single day.

Most notably, that I choose to drive my energy into focusing on my business, my strengths and finding my ideal client, rather than worrying about being better than someone else. I am always looking for ways that I can be better than I was the day before.

But that doesn’t mean I’m naïve either. I know what and who is out there in my industry, and I have gone out of my way to become ‘business friends’ with the majority of my competitors. Because although we do cross over, we all offer something unique as well. No one can do what I do, and that is what makes me, me. It also means I can offer my customers a broader range of services through my competitors when they offer something that I don’t.

When it comes to your competitors, I say stop competing. Do away with the negativity and the invisible war. Instead, think positive. Focus on you, what makes your business great and how you can make it even better. I can tell you, your mindset and your business will thank you!